Younger Generation Music
Music changed drastically through the 80s, 90s and even 2000s. With today’s vast amount of technology and sharing methods, it is easier than ever to get immersed in new music the second it comes out. That means the trends are always changing, even faster than back then. Very popular music streaming services like Spotify and Apple Music are gaining millions of subscribers every year because they offer the experience of basically any artist and genre, which appeals to many.
The music of today’s teens can range greatly. Some of the more popular genres include pop, alternative, rap/hip-hop, and electronic dance. If you would ask a teen today what their favorite genre is they would probably mention more than one due to the amount of music they are exposed to. Spotify is a great example of why this happens.
Spotify is a free and paid music subscription service that, if you use the free version, allows you to access hundreds of thousands of albums but only to shuffle. If the $9.99 subscription price is paid per month, you can play any songs you want at any time. Spotify has over 40 million paid subscribers, and 45% of those are people 13-24 years old. They have access to 30+ million tracks of many popular and unknown artists making it easy to discover new trends and new artists. You can also share what you are listening to with friends and create playlists. Playlists are also created by Spotify to make it easy to find genres, trends, and many other interests.
With almost half of Spotify’s users under 24, the trends recognized on the application are a good representation of what the younger generation is listening to. For example, a playlist created by Spotify called Today’s Top Hits has over 14 million followers and includes music from the pop, alternative, rap, and electronic dance genres. Another playlist example is United States Viral 50, a daily updated list of the most viral tracks in the United States on Spotify which includes new upcoming artists, newly released tracks by known artists and just very popular tracks of the day.
Some genres are more listened to by teens than others including the rap/hip hop genre. Back in the 80s and 90s if an artist wasn’t with a label they weren’t considered popular enough and didn’t have much success, but today many artists are choosing the opposite route. Chance The Rapper, a Chicago-born rapper, singer, songwriter, and record producer doesn’t belong to a label. He became popular through mainstream social outlets and did it all himself. Chance recently won three Grammy for his album Coloring Book. This album also became the first “stream only” album to win a Grammy. He has been offered millions to join labels but chooses not to because by staying independent he can keep pushing the music industry to the limit. Chance is an example of the younger generation of music listeners discovering on their own and pushing stuff they like to the top through social and online outlets. Today’s culture has created a unique bubble of music that is constantly being added to, and the younger generation is a great force which moves and grows that bubble.